THE POWERFUL
EDUCATIONAL EXPERIENCE OF
CAPSTONE^® BUSINESS SIMULATION

Capstone® 2.0 is a rich, complex business simulation designed to teach crucial aspects of business, including marketing, strategy, finance, accounting, cross-functional alignment, competitive analysis, teamwork, and tactical decision-making to build a successful organization. Participants, typically in MBA, Master’s, and graduate-level management courses, manage a $100 million company for eight years (or rounds) as a team. The company starts as unfocused and underperforming, supporting five products in diverse market segments, and must respond to customer demands for better, faster, and cheaper products. The goal is for participants to develop a coherent strategy and implement it thoroughly across all business functions.

Capstone 2.0 is used by over 60 top business schools and corporations in India, providing students and professionals with the hands-on experience necessary to enhance their business acumen in real-world settings. The simulation is like business itself—complex, competitive, and constantly evolving.

Capstone® 2.0 not only focuses on traditional business concepts but also incorporates sustainability into the decision-making process. Sustainability has become a vital topic in business education, and Capstone 2.0 allows participants to experience how sustainability can be balanced with profitability.

At the core of the sustainability module is Capsim’s Triple Bottom Line Scoring, which evaluates participants’ performance across three pillars: People, Profit, and Planet. Instead of relying solely on financial metrics, the simulation incorporates sustainability-driven KPIs, including waste and emissions footprints, employee and community satisfaction, and ethical supply chain practices. This ensures that sustainability doesn’t replace business fundamentals but reinforces them by making participants accountable for decisions that affect not just profits but the well-being of people and the planet.

For instance, R&D teams in the simulation decide how much recycled material to use in products, impacting the waste footprint. In production, teams assess suppliers based on their eco-policies and decide whether to invest in renewable energy. In HR, participants manage employee well-being through training, payroll policies, and community investments, contributing to the People pillar of the Triple Bottom Line. Even finance plays a role by allocating a percentage of profits to charitable donations, integrating sustainability into the company’s financial strategy.

This integration creates strategic depth, with sustainability-focused levers threaded throughout all departments of the simulated company, making the learning experience more comprehensive and practical.

While business practices evolve rapidly, the foundational principles of management—strategy, finance, and operations—remain constant. Business schools often teach these concepts through case studies and textbooks, but the hands-on experience of running a business is unmatched. Capstone® 2.0 offers a complete and interactive simulation that allows participants to apply business fundamentals in a realistic environment. It provides the opportunity to utilize every key business lever to build a sustainable and profitable enterprise.

Capstone® 2.0’s sustainability integration reinforces the importance of modern, responsible business practices, aligning profitability with sustainability goals. Participants must consider not just the financial health of the company but also its environmental and social impacts.

Capstone® 2.0 is built on the belief that the best way to learn business is by running one. Participants engage with every aspect of business management—learning by making decisions, seeing the results, experimenting, and applying theory in real-world scenarios. Just as you can’t learn to swim without getting into the water, you can’t learn business without experiencing its complexities firsthand. The simulation has benefited tens of thousands of students and professionals, helping them build strong business acumen through practical, hands-on learning.

Capstone® 2.0 Business Simulation, with its sustainability module, aims to:

• Bring business concepts and lessons to life
• Integrate and consolidate core business learning with sustainability
• Provide a compelling and engaging learning platform
• Develop better business acumen and a deep understanding of how sustainability and profitability can coexist in today’s market

By blending traditional business education with sustainability, Capstone 2.0 equips participants with the skills to navigate the complexities of modern business environments, ensuring they are prepared to manage profitable and responsible enterprises.

Capstone 2.0 Business Simulation provides a vital, vibrant and engaging link between theory and practice. Capstone 2.0 Business Simulation in India has benefited tens of thousands of students over the past decade.

Unforgettable Learning:
Hard to see business inter-linkages are easily understood. Business concepts are brought to life in a living and dynamic business entity. The simulations breathe life into often (and increasingly) dull, arid and dense topics in which students see little or no connection with the real world. Business concepts/frameworks are translated into applicable and logical tools. The result is compelling, enduring and unforgettable learning.

Assurance of Learning: A high value and high visibility, assurance of learning tool – recognized and valued by industry, accrediting bodies and institutions worldwide.

Recruiters love it: Capstone 2.0 simulation has an immediate recall with recruiters. It’s used extensively in the corporate world. Capstone 2.0 simulation provides recruiters with a globally accepted standard assurance of learning tool.

The Capstone 2.0 Business Simulation is flexible in its delivery format and easily adapted to stakholder needs. The program can be delivered in a variety of formats (online, face to face, blended) and with varying pace, intensity and duration.

It blends seamlessly with the existing schedule and can be run parallel to the existing curriculum.

Capstone® 2.0 simulation is a rich, complex business simulation designed to teach strategy, competitive analysis, finance, marketing, operations, human resource management, cross-functional alignment, and the selection of tactics to build a successful and focused company. Entering the Capstone® 2.0 Business Simulation experience, participants face a complex and rapidly evolving scenario in which business acumen is tested and enhanced through modelling, analysis and strategic planning.

The challenge is to turn around a poor- performing, $100 million company, with five average products, in very different market segments, while satisfying customer demands for better, faster and cheaper products. With five to eight years to build success, there is immediate pressure for the management team to develop a strategy and implement it thoroughly with every decision.

Each round is a year in the company’s life and decisions are made in research and development, production, marketing and finance. Additional modules – in human resources, quality management and sustainability, labour negotiations and advanced marketing – can be added to increase both the complexity of the task and the learning opportunities.

At the end of each round, comprehensive reports are provided on each company’s individual performance. There is also an industry report with extensive detail –such as product value chains for each company, inventory on hand, and production capacities – providing ample opportunity for competitive analysis.

Capstone® 2.0 simulation provides the rare opportunity to experience running a complete business, with the benefit of reports that show clear correlations between management decisions and outcomes. Faced with a full range of strategy-based decision-making options, participants have the opportunity to try new tactics, test unfamiliar strategic paradigms and take risks in a risk-free environment.

Simulations train pilots, soldiers and doctors — professions where learning is vital and mistakes can cost lives. But mistakes during simulations result in valuable teaching moments – with no harm done. We now see a dramatic increase in the use of educational simulations. The study of business is well suited to simulation. While business mistakes rarely cost lives, they can cost livelihoods. Capstone 2.0 Business Simulation in India has benefited tens of thousands of students over the past decade.

1. Learners need to know why they must learn something; they are relevancy-oriented
2. Learners learn best experientially
3. Learners approach learning as a problem-solving exercise
4. Learners learn best when the topic is of immediate value

• Hands-on experience teaches better and faster
• Lessons anchor in mind and emotions
• Dry financial data comes to life
• Experiential learning moves people out of their comfort zone to stimulate fresh thinking
• Simulation breathes life into a sometimes arid topics
• Learners see, experience and drive the live linkages between business functions, decisions and results
• Learner love interactive, realistic problem solving exercises

Capsim is excited to introduce Capstone 2.0 – a powerful, flexible and engaging way to teach business strategy. Capstone 2.0 is an updated and redesigned version of our staple business strategy simulation that incorporates new features to improve the user experience for both students and instructors.

Best suited for advanced business and strategy courses, such as Strategic Management, Capstone courses or MBA programs, Capstone 2.0 enables instructors to focus on what matters most as they nurture meaningful development and make learning accessible to every student.

• Focus on What Matters Most: Capstone 2.0 guides students through the entire learning experience, from decision-making to round analysis so that instructors can focus on the things that matter most to them.
• Onboard Students Faster: Multi-level training exercises ensure students understand the simulation and prepare them to make smart business decisions in as little as 45 minutes.
• Simplify the Learning Experience: A user-centered design, including a modern and interactive interface, simplifies and streamlines the user experience for both students and instructors.
• Avoid Pitfalls in Real-time: A live notification system provides students with real-time feedback and alerts, helping them avoid common pitfalls and mistakes.
• Auto-recalculate: An innovative auto-recalculation feature displays decision impacts in real time, enabling students to recognize mistakes quicker in order to correct strategic decisions.
• Nurture Student Development: Instructors can provide actionable developmental feedback around the learning objectives and skills that directly impact student success post-graduation.
• Debrief Students at a Glance: An automated debrief tool and integrated gradebook highlight critical information to create teachable moments and capitalize on developmental opportunities.
• Personalize the Learning Experience: Custom learning modules containing key decisions and impacts tailor the simulation experience and provide depth into the learning objectives that matter most to instructors.
• Nurture Teamwork Skills: Instant messages between team members allow students to practice collaboration and communication while promoting informed and sound decision-making.

Capstone Business Simulation in India has benefited tens of thousands of students over the past decade.

Capsim Capstone Business Simulation India serves as a globally recognized business simulation, offering a practical learning experience in a real-world context. Its widespread adoption extends to universities and businesses worldwide, with users in India as well.

The Capsim Capstone Business Dive

Transform your business understanding with Capsim’s Capstone Simulation. Grapple with decisions in R&D, marketing, and finance, shaping the destiny of your virtual enterprise. A cornerstone for MBA curriculums and corporate workshops, Capstone offers a holistic business education. Harness the power of strategic decision-making and ascend the corporate ladder.

Looking for the Capstone 2.0 Simulation?
Capstone 2.0 simulation price – Price for the Capstone simulation – please contact us at +91 9871095285 or email at veermehta@businessthink.in and we will get back to you within a few hours.