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1. Introduction
2. Industry Conditions
3. The Customer Survey Score
4. Managing Your Company
   1. R&D
   2. Marketing
   3. Production
   4. Finance
5. The Capstone Courier
6. Proformas & Annual Reports
7. Additional Modules
8. Plug-Ins
9. Situation Analysis
10. Forecasting
11. Balanced Scorecard
12. Six Basic Strategies

4.2.3 Sales Forecasting

Accurate sales forecasting is a key element to company success. Manufacturing too many units results in higher inventory carrying costs. Manufacturing too few units results in stock outs and lost sales opportunities, which can cost even more (see “10 Forecasting”).

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4.2.2 Promotion and Sales Budgets
4.2.3 Sales Forecasting
Instructions
Marketing Demo