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2. Industry Conditions

The information reported in your Industry Conditions Report will help you understand your customers.

Your customers fall into different groups which are represented by market segments. A market segment is a group of customers that has similar needs. The segments are named for the customer’s primary requirements such as:

  • Traditional
  • Low End
  • High End
  • Performance
  • Size

The Industry Conditions Report lists market segment sales percentages and projected growth rates unique to your simulation.

The Industry Conditions Report lists market segment sales percentages and projected growth rates unique to your simulation. The Industry Conditions Report is published once at the beginning of the simulation. It is available from your simulation Dashboard.

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