Page 5 of 5
Advance Marketing Decisions
When the Marketing Module is activated an arrow appears to the right of Marketing in the Decisions menu in the Capstone Web Application. A submenu expands when the cursor passes over the arrow:
- Prices and Sales Forecasts for each product are entered in the Pricing & Forecasting area;
- Selecting Promo Sales in the Marketing submenu opens the Marketing Budget Detail area (alternatively, click the gray Promo Budget or Sales Budget buttons in the Pricing & Forecasting area).
Capsim Capstone Business Simulation India is your gateway to a real-world business simulation, highly regarded by universities and businesses globally, including those in India. It provides invaluable insights into practical business operations.