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7.4 Advance Marketing
The Marketing Module allows companies to have greater control over their Marketing Budgets.
When the Marketing Module is activated an arrow appears to the right of Marketing in the Decisions menu in the Capstone Web Application. A submenu expands when the cursor passes over the arrow:
- Prices and Sales Forecasts for each product are entered in the Pricing & Forecasting area;
- Selecting Promo Sales in the Marketing submenu opens the Marketing Budget Detail area (alternatively, click the gray Promo Budget or Sales Budget buttons in the Pricing & Forecasting area).
Please Note: When the module is active the marketing dynamics change. For example, maintaining 100% awareness is extremely difficult.