3.1.4 Age Score
The age criteria do not have a rough cut; a product will never be too young or too old to be considered for purchase.
Customers demanding cutting-edge technology prefer newer products. The ideal ages for these market segments are generally one and a half years or less. Other segments prefer proven technology. These segments seek older designs.
Each month, customers assess a product’s age and award a score based upon their preferences. Examples of age preferences are illustrated in Figure 3.4.
Age preferences for each segment are published in the Industry Conditions Report and the Segment Analysis pages of the Capstone Courier.
Figure 3.4 Age Scores: The example on the left displays an age score for a segment that prefers products that have an age of one year. The example on the right displays a score for a segment that prefers products that are two years old.
